How to send HTML email in GoToWebinar
Last month we had the awesome opportunity to host a webinar for approximately 1,500 registrants. We were using GoToWebinar’s services and although there is much to like when it comes to the general software, I have always found GoToWebinar’s email reminders very ugly and ineffective. This time around I wanted to make sure I truly had the largest amount of registered people attending the new session.
So like any tech geek, I started to explore how I could send a sexier and use my own HTML code for reminder emails with GoToWebinar.
Many of you probably already know what the email from GoToWebinar looks like, but just for kicks, here is an example from the folks at Sharegate:
How can I send this sexy custom HTML to my registrants?
To perform this task, you will need an email marketing system such as Mailchimp, Campaign Monitor, or Constant Contact. I personally use Mailchimp all the time, but any app in which you can add custom attributes or fields to a user will work excellently.
Another tool you will need is Zapier which simply connects your GoToWebinar account and your email marketing system together through their APIs and sync data. Zapier is free for 100 syncs per month. You can use this link to subscribe and you’ll get extra 100 syncs: http://zpr.io/Rtk6
- In your email marketing system, create a new text field in your list named “JoinUrl”. In Mailchimp, I created a Merge Field:
- Now in Zapier, create a new zap for GoToWebinar and Mailchimp (or whatever email marketing system you are using).
- Then go to the settings in Mailchimp and sync the Merge Field JoinUrl with the Join URL variable in GoToWebinar
Every time someone registers to your Webinar, he or she will be added to Mailchimp with his unique link to join.
Once you are ready to send the webinar reminder, send a regular html email campaign using your email marketing system and set the link to your call to action with the Merge Tag *|JOINURL|* (read how to use custom fields if you are not using Mailchimp).
In Mailchimp, your html anchor link will look like this:
<a href="*|JOINURL|*">Join Here</a>
Don’t forget to disable reminders in GoToWebinar.
And here’s what Sharegate’s email reminder looked like this after this makeover:
Much nicer isn’t it?
You have put so much work into your webinar, shouldn’t all your communications match your wit, style and personal talent? Get the attendance you deserve with this simple and awesome hack.